Publica stands at the forefront of the streaming economy
Fueling advertising revenue. Powering exceptional user experience.
Trusted by
Open, transparent, & demand agnostic
We deliver true TV-like experiences to streaming audiences. We connect SSPs to unique CTV inventory. We increase publisher yield.
OTT Header Bidding
Run a Unified auction between leading video SSPs & direct demand
Audience Management
First & third party data segmentation to increase inventory value.
Campaign Management
Including cross-device frequency capping & pacing capabilities
Server Side Ad Insertion
Dynamic ad insertion built for programmatic scale
Ad Pod Automation
Deliver unique, non-competitive ads within your live ad breaks
Advanced Analytics
Single access to all of your CTV data: Revenue, Auctions, Bidders, Audience behavior & more.
Open, transparent, & demand agnostic
We deliver true TV-like experiences to streaming audiences. We connect SSPs to unique CTV inventory. We increase publisher yield.
OTT Header Bidding
Run a Unified auction between leading video SSPs & direct demand
Audience Management
First & third party data segmentation to increase inventory value.
Campaign Management
Including cross-device frequency capping & pacing capabilities
Server Side Ad Insertion
Dynamic ad insertion built for programmatic scale
Ad Pod Automation
Deliver unique, non-competitive ads within your live ad breaks
Advanced Analytics
Single access to all of your CTV data: Revenue, Auctions, Bidders, Audience behavior & more.
Deliver the highest quality stream for your content and your ads
Publica's Server-Side Ad Insertion technology was designed to handle the scale of programmatic advertising and to deliver the highest quality viewing experience on the big screen.
Learn more about Ad StitchingPlace all of your demand partners in competition through a unified auction
Say goodbye to waterfalls! Publica leverages server-to-server video header bidding to run a unified auction between 15 video SSPs and your direct campaigns.
Learn more about Unified AuctionsUse a single platform to monitor your KPIs and steer your CTV business
From a single dashboard, access all of the data you need to make informed decisions and increase yield. Publica is the first platform to combine stream analytics, auction analytics and campaign analytics.
See moreDeliver the highest quality stream for your content and your ads
Publica's Server-Side Ad Insertion technology was designed to handle the scale of programmatic advertising and to deliver the highest quality viewing experience on the big screen.
Learn more about SSAIPlace all of your demand partners in competition through a unified auction
Say goodbye to waterfalls! Publica leverages server-to-server video header bidding to run a unified auction between 15 video SSPs and your direct campaigns.
Learn more about Unified AuctionsUse a single platform to monitor your KPIs and steer your CTV business
From a single dashboard, access all of the data you need to make informed decisions and increase yield. Publica is the first platform to combine stream analytics, auction analytics and campaign analytics.
Learn more about Reporting
Henry Embleton
Head of Ad Products and Revenue, Crunchyroll
"Since we started partnering with Publica, we have measured marked performance improvements across our entire OTT inventory. Both their technology and their team are highly recommended."
Stan Hunting
Director of Advertising Operations
"We've enabled demand from multiple platforms to compete in a unified auction, eliminating waterfall latency while increasing bid density and overall yield."
Erick Opeka
President at Cinedigm Networks
“Publica’s technology helps publishers identify errors down to the creative level and even automatically fix some of these errors in real time. As a result, our delivery rates and revenue performances are unmatched in the industry.”
Jonathan Lesson
Senior Director, Revenue Operations
“As one of the first publishers using Publica’s CTV Header Bidding solution, we witnessed first hand their ability to ship products faster than anyone else in the industry. We now rely heavily on their platform to build an Audience-centric monetization strategy.”
Joel Jewitt
Co-founder & VP Strategic Operations
”Publica's approach to CTV monetization is already a game-changer for publishers - adding easy, secure, and integrated access to LiveRamp's capabilities is incredibly powerful.”
What’s new at Publica
Demystifying the Future of Server Side Ad Insertion (SSAI)
There has been some discussion lately about publishers failing to work effectively with SSAI - Benjamin Antier is busting the myths around Server-Side Ad Insertion in our latest blog post.
Read this article
