The Connected TV
Monetization Platform

Publica stands at the forefront of the streaming economy

Fueling advertising revenue. Powering exceptional user experience.

Trusted by

Customers

Next generation tools to improve monetization

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OTT Header Bidding

Run a Unified auction between leading video SSPs & direct demand

Audience icon

Audience Management

First & third party data segmentation to increase inventory value.

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Campaign Management

Including cross-device frequency capping & pacing capabilities

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Server Side Ad Insertion

Dynamic ad insertion built for programmatic scale

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Ad Pod Automation

Deliver unique, non-competitive ads within your live ad breaks

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Advanced Analytics

Single access to all of your CTV data: Revenue, Auctions, Bidders, Audience behavior & more.

Next generation tools to improve monetization

OTT icon

OTT Header Bidding

Run a Unified auction between leading video SSPs & direct demand

Audience icon

Audience Management

First & third party data segmentation to increase inventory value.

Campaign icon

Campaign Management

Including cross-device frequency capping & pacing capabilities

Server icon

Server Side Ad Insertion

Dynamic ad insertion built for programmatic scale

AdPod icon

Ad Pod Automation

Deliver unique, non-competitive ads within your live ad breaks

Analytics icon

Advanced Analytics

Single access to all of your CTV data: Revenue, Auctions, Bidders, Audience behavior & more.

Deliver the highest quality stream for your content and your ads

Publica's Server-Side Ad Insertion technology was designed to handle the scale of programmatic advertising and to deliver the highest quality viewing experience on the big screen.

Learn more about Ad Stitching

Place all of your demand partners in competition through a unified auction

Say goodbye to waterfalls! Publica leverages server-to-server video header bidding to run a unified auction between 15 video SSPs and your direct campaigns.

Learn more about Unified Auctions Partners

Use a single platform to monitor your KPIs and steer your CTV business

From a single dashboard, access all of the data you need to make informed decisions and increase yield. Publica is the first platform to combine stream analytics, auction analytics and campaign analytics.

See more

Deliver the highest quality stream for your content and your ads

Publica's Server-Side Ad Insertion technology was designed to handle the scale of programmatic advertising and to deliver the highest quality viewing experience on the big screen.

Learn more about SSAI

Place all of your demand partners in competition through a unified auction

Say goodbye to waterfalls! Publica leverages server-to-server video header bidding to run a unified auction between 15 video SSPs and your direct campaigns.

Learn more about Unified Auctions Partners

Use a single platform to monitor your KPIs and steer your CTV business

From a single dashboard, access all of the data you need to make informed decisions and increase yield. Publica is the first platform to combine stream analytics, auction analytics and campaign analytics.

Learn more about Reporting

Ready to enter the new era of TV advertising ?

What’s new at Publica

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Demystifying the Future of Server Side Ad Insertion (SSAI)

There has been some discussion lately about publishers failing to work effectively with SSAI - Benjamin Antier is busting the myths around Server-Side Ad Insertion in our latest blog post.

Read this article
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NYC TV Week Interview

Watch a moment from the Virtual Next TV Summit live stream with Mary Ann Halford & Benjamin Antier.

Read this article
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Increase your CTV Programmatic Revenue with First Party Data

As a publisher, one of your most important undervalued assets is your first party data. What do users watch? When? How often? On what devices? All of this data is unique and it is yours to monetize.

Read this article