Audience Management

With integrations to the leading Data Management Platforms, Publica provides the most advanced Audience Management capabilities in the OTT space.

Data-driven CTV monetization

Give your buyers the opportunity to bid on their target audiences. Tailor ad experience to your users. Leverage First & Third data segments to increase revenue.

Finally leverage your First Party data for what it’s worth.

As a CTV Publisher, one of your most important undervalued assets is your first party data. What do users watch? When? How often? On what devices? All of this data is unique and it is yours to monetize through Publica.

LiveRamp product Suite, fully integrated

Publica is connected to the LiveRamp datastore which enables Publishers to leverage segments from any third party data providers on the market.

Monitor your revenue uplift.

Access audience level reporting to know exactly how much uplift you are generating with the Publica Audience Manager

Publica proudly features a unique partnership with Liveramp

”This partnership brings a unique package on the market. Publica's approach to CTV monetization is already a game-changer for publishers - adding easy, secure, and integrated access to LiveRamp's capabilities is incredibly powerful.”

Joel Jewitt

Co-founder & VP Strategic Operations

Ready to enter the new era of TV advertising ?