Ad Podding

Deliver ad breaks seamlessly into your content.

Advanced Ad Break Management, because it is TV.

Return valid, non-duplicate, non-competitive ad creatives within live and VOD environments for a seamless experience.

Creative validation

In order to maximize delivery rate, Publica adds a validation process to make sure that bidders are returning ads that are compatible with the environment they are bidding on.

Creative de-duplication

Nothing frustrates users more than seeing the same ad over and over again. To solve this problem, Publica created a creative de-duplication system to flag identical ads even if they come from different bidders.

Competitive Separation

For advertisers, running an ad side-by-side with a competing message can have devastating effects. That is why Publica prevents ads from the same IAB sub-category from playing within the same pod.

Ready to enter the new era of TV advertising ?